Well, it has been a very challenging journey, but today is the day we officially launch our new outstanding ultra light NIJ Level IIIA+ Bullet Proof Vests.
Let me first of all thank Tomas Andersson in Sweden for working so closely with me, and for developing a bullet proof vest which really stands out of the crowd… something that well deserves to be labelled ‘outstanding’.
In business it does not need to be all the time all about money, profit margins, sales figures, conversion rates and statistics. When developing a piece of protective equipment other professional’s lives has to depend on, than saving money can not be an option. For us at PPSS Group it is all about developing equipment which must be of the highest quality, it must be durable, user friendly, and it must do exactly what we claim it will do.
Every time I sit down with my colleagues in our office I highlight that we want to help potential customers to end up with something they will like and enable them to do their job better, not something that makes us the highest possible profit margins.
Coming back to our new CV1 and EV1 ballistic vests I genuinely believe we have achieved that. Our key objective has been to create one of the thinnest, lightest and best possible protection for soft body armour, aiming to improve the personal safety of those who protect and serve. Police officers, prison officers, sky marshals, executive security professionals, and especially ‘principals’ and VIP’s have long been ‘crying out’ for a high quality, high performance and proper concealable bullet proof vest, which also offers protection from other realistic threats, such as hypodermic needles.
Well, here it is now!
Only the very best high performance materials have been used, such as a European high performance ballistics material, Cordura® 180 and temperature regulating Outlast® space technology.
I hope that every professional who decides to wear our new body armour will be as happy as we all are here right now… after months and months of intensive thinking, designing and developing.
Take good care, Robert
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